Lang Lang says no to ivory!
2015-Jun-3 :: (0 comments)
WildAid’s mission is to end the illegal wildlife trade in our lifetimes. They envision a world where people no longer buy wildlife products such as shark fin, elephant ivory and rhino horn. To achieve that goal WildAid is working very closely with testimonials.
Lang Lang, one of the world’s most famous classical pianists performing today, has stepped up to fight the global ivory trade in a stirring new public service announcement to be distributed throughout his native China, the world’s largest market for ivory.
While most wildlife conservation groups focus on protecting animals from poaching, WildAid works to reduce global consumption of wildlife products by persuading consumers and strengthening enforcement.
With an unrivaled portfolio of celebrity ambassadors and global network of media partners, WildAid leverages nearly $200 million in annual pro-bono media support. Our message reaches up to 1 billion people every week.
Read more about this great campaign and organization.